Some call this a #staterun #mediamachine.
I call it a noble initiative, that sparks questions and thoughts no one dared ask before to #KhaapPanchayats and the likes. There are and will always be #naysayers. Don’t care. It is an effort worth appreciation and support. (To be clear, I am not a blind follower of any one political faction.)
Just a continuing thought #DearPM #श्रीमान #नरेन्द्रमोदी: imagine one Rupee gets deducted per such selfie message/data-packet/instagram charge from the mobile carrier profits. And that amount reduces tax liability for the carrier company, and goes to girl child protection and enrichment programs. Furthermore, these funds could be used to get internet and computing to far more hands, creating a viral effect.
It will never be perfect (think about the population whose last worry is not a front facing camera’s settings, but how far they will have to walk to get water), but this immense movement can then start to truly empower borderline (lower) middle class, way beyond any marketing gimmick can. At the same time corporations will get a chance to show that they do not just care about profits.